If you’re suffering sleepless nights, you can rest assured you’re not alone. It’s estimated that a third of people in the UK experience episodes of insomnia. To boost your chances of nodding off at night, you might benefit from making improvements to your sleeping environment. […]
Is it difficult for you to approach someone you don’t know to talk about your product? Are you uncomfortable with the thought of being rejected? Do you get nervous at large business networking events? Here are some tips to ease you into it so that […]
There is always a certain amount of trepidation when small business owners look to embrace new technology. This is mainly thanks to an understandable fear of the unknown, as many independent ventures lack the necessary resources to recover from application mistakes or a misuse of capital. Such fear was evident in a recent study concerning Cloud-based IaaS servers, with an estimated 82% of businesses claiming that they are not ready to make the switch from traditional hosting plans.
How to Manage your Business while on the Move
One thing that is for sure, however, is that the vast majority of business owners are now comfortable with the idea of managing their ventures while on the move. This is a crucial consideration for modern ventures, especially those that operate in competitive, real-time markets. With this in mind, let’s consider the following steps towards achieving this successfully: –
Optimise your Business for Mobile Platforms
Before you look to ensure that your business is manageable on the move, you will need to optimise your firms’ online presence for the benefit of consumers. After all, there is little point in being equipped to operate your business remotely if you do not have any demand from mobile consumers. It is therefore crucial that you create a culture of mobile awareness in your business, and ensure that your website is optimised for m-commerce visitors directed from platforms such as Android or iOS 8. Without this, your website may struggle to maintain viable page loading times and lose customers to more proactive rivals.
Equip your Employees with Commercial Mobiles
The next step is to empower your staff to work effectively while on the move, but they cannot be expected to do this without being given company branded smartphones or handheld devices. This means that they connect with workplace servers and data remotely at any time, without being forced to use their own personal mobile account. The result of this should be higher levels of productivity and connectivity throughout the firm, as employees can work along a more convenient and engaging schedule that suits their needs.
Implement Purposeful and Relevant Mobile Applications
Mobile applications also offer business owners and employees an excellent platform from which to operate while on the move. The key is to identify viable apps that are relevant to your business and industry, prioritising those that enhance productivity and drive greater levels of efficiency. If you work in the salon industry, for example, you have the option of downloading Phorest branded appointment management applications that are compatible with iPhone and iPad usage. This can be shared throughout the business, and help employees to work in a more efficient manner.
Organising an outdoor event takes more planning than one might initially expect. It may well be almost winter, but event marketing teams plan months in advance, which means many of them will start planning their strategy for outdoor events in late spring and summer. Having […]
At present, the UK economy appears to be distinguished by a series of contradictions and inconsistencies. While consumer spending and confidence continues to suffer from rising inflation, for example, the level of sentiment among British business-owners has risen to a four-year high with more than […]
If you’re an aspiring entrepreneur, then one of the things you’ve probably given some thought to is whether you want to deal with other businesses (B2B), or the end consumer of a product or service (B2C). In truth, neither is clearly better than the other, and things change on a case by case basis. We can however look at a few points which will give you an idea of the different working styles, and which might be better for you.
Being a B2B company is all about delivery. The key thing to remember is that when you’re providing another business with something, they’re relying on it as part of their strategy. The other business will have deadlines and expectations to meet, and your own delivery will impact upon that. This does naturally mean that there can be added expectations and pressures on you. If you’re simply delivering something to a single end customer, mistakes aren’t likely to cost you much. In the world of business however, depending on contracts and more, errors and delays can land you in court or even worse. Every transaction you make is likely to count, and this becomes even more critical the fewer you’re making, and the higher their value. As an example, when it comes to deliver something, you’re going to want to choose a provider that offers guaranteed delivery like TNT, rather than a budget and less reliable courier.
On the flip side of course, dealing with other businesses means dealing with fewer customers. Even if you’re a supplier, and you deal with many different companies, you won’t have as many customers as you would if you were a B2C company. Whether online or bricks and mortar, you’ll have to be giving good service constantly to members of the general public. This is good for those who like a constant stream of orders coming in, where deadlines and delivery expectations aren’t quite as high.
In short, it all comes down to the fact that B2C means a higher volume of transactions with a lower average transaction value, where B2B means the reverse. As to which style of business you prefer, only you can decide. It’s worth knowing what you’re getting into in advance first though, because there are differences from the outset. Marketing for instance, which is essential in the setting up of your company, is quite different.
Consumer spending is continuing to fall in the UK, as the national annual wage continues to stagnate alongside the rising cost of living. This is a major concern for business owners in Britain, who must now face the realities of a declining domestic and global […]
Today the bustling city-state of Singapore has a healthy, government-ordained budget in place for vigorous commerce and development. There is a notable trend of social and economic growth happening, which means that there are also innumerable procurement opportunities available for qualified contractors and subcontractors. To […]
When is it a good idea to hire a woman speaker? Whether a male or a female candidate would be ideal for the role of a guest speaker depends on three things – the purpose, the topic and the audience.
Let’s take a close look at when a woman speaker can be the right choice for an event.
Is a female candidate suited for the purpose? A woman candidate would be well-suited for a business event with the aim to inspire and motivate. You need to determine the purpose of the event before you decide whether a male or a female can be the speaker.
If an event requires the speaker to pass on specific or technical information, you need to choose someone with knowledge and expertise in the field. It can be a male or a female speaker. In such a circumstance, the gender of the individual doesn’t matter much.
Again, if it is an event where you need to spread awareness about something specific, such as breast cancer, a survivor may be best suited to speak. She can inspire and motivate others to overcome the health condition and lead a successful life.
Is a woman speaker appropriate for the topic? If a woman has expertise in the niche your event addresses, the next point to consider is the topic on which he/she needs to speak. You need to discuss the details of the speech before you book the candidate.
A woman speaker may find it easier to speak on a topic in the niche she specialises in. Female digital media speakers may find it easier to speak on the impact of social media. Make sure you choose someone who can speak on the topic selected for the event.
It is best to choose someone who has already spoken on similar topics in previous events. Check out the audios or videos of these speeches to evaluate her skills as a presenter. This would help you ensure that you have made the right selection.
Is a female presenter ideal for the audience? At the end of the day, it comes to the connection between the speaker and the audience. Whether you choose a male or a female to act as the guest speaker, if he/she fails to connect with the attendees, it’s of no use.
Think about the audience – is it predominantly male, female or a mix? What do they expect from the speaker? How well would they connect with a male candidate? How well would they connect with a female speaker? Answers to these questions are necessary.
For a social event with a young, predominantly female audience who look forward to entertainment, a celebrity male can be a great choice. However, if it is an awareness event for a mixed audience, an expert female candidate may be ideal for a speech.
After you have an idea about when to select woman speakers, the next task is to find them.
The easiest way to find competent female speakers is to get in touch with a speaker’s bureau. Find out the agencies that have extensive lists of competent women presenters and choose one that fits your purpose, topic and audience.
Don’t depend on what the agency says about the speaker. Arrange an appointment to talk to the individual. This can be in person, over the telephone or online. This conversation would help you assess the communication skills of the candidate.
Discuss the details of the event with the candidate. If you think she is the right choice, talk about the terms and conditions of the agreement. Get everything in a written contract. If necessary, ask the agency to help you with the arrangements.
Ava Parker is an event management consultant. She provides tips and suggestions for event planners and organisers to make the correct decision with regard to the choice of guest speakers. She helps you understand when inspirational woman speakers are right for your event.
The celebration of Easter signifies a brand new start. This is why many look forward to this holiday with lots of excitement, joy, and a spirit of celebration. But did you know that there are also plenty of business opportunities that you can exploit during […]